The ad will begin to reduce the role of key actors in the market every day. He is like comparing advertising as "Horse" is what it is like the main vehicle of our world. Whether you travel or carry luggage. Or even a war. When the main vehicle for almost be called indispensable. But today. Is reduced to the role of horses, and hardly has served the main vehicle for most of today's world. Today the horse is to work as art rather than use the bus for transportation or as it was before. If today we see people wearing clothes horse running along the streets would become rare. The new role of the horse has been used in art and sport, more and more. If you run into various forms such as horse race or sport horse jump a barrier. Or appear in the drawings or photographs. It seems that the horse had lost its main function for the fleet with new types of bicycles. Bike or car to almost completely lost. The horse has become a more active use of art for the fleet and then to waste. For advertising, too, sees the series to date, have begun to lose credibility in the role of the media, which is used to persuade and bot the message effectively to consumers in the market and then to lose. Consumers are beginning to trust the ads and to believe in the words of the advertisement less time to time and even if they can find even more publicity. Start advertising to the state of the art more and more. Advertising nice. Attractive and appealing rewards may be different from the competition sesame. The award-winning, but this does not mean that the pieces are announcements. Reliability has always been from people who see the ad.
The reliability, regression to the companies concerned. Start making budget cuts in advertising and began to pour my heart turned to the image of public relations. That activities at the national level. Activities directly to local consumers. The news for newspapers, television, radio or magazines. Product demonstrations. The study or sample products. Public relations is that we begin to see more often. Many companies try to push the reliability of the product, using the well-known or known in social circles as a model by the desire to make the flow of "say" or to say the product itself. in the sense that even famous people like the people out there who are still using their products. Today, companies began to focus on the "Tell" a lot more because I believe that to reduce the feeling against the sale of goods is also building trust and confidence for goods and services higher. In addition, if the informant is familiar with people who have been told more closely. Weight of the reliability of products and services that would have only increased. The idea is, we believe that sales of goods or believe our friends anytime, anywhere.
The experience of many people may have felt that the primary objective of the seller is to sell them to earn perfection to survive. All products sold or that do not affect the lives of these sales. If the sales people to sell their products, will have income from the sale. But if not sales, they can find a new job. But for most of their friends and then never expect anything from us. When giving advice on the products we buy, and if we judge by hearsay from friends. The purchase of our products, makes our friends who are so down. Even richer. Therefore, the anti-psychological product and may be less likely that people would believe someone close to those who do not know. Although our acquaintance have knowledge of the products that we are going to buy more.
Car Salesman whose names appear in books like Guinness Joji Rad (Joe Girard), also pointed out that that can be sold in the United States classified several consecutive years and the book Guinness Book Co., appointed him as a car salesman who has sold most in the world. marketing strategy is important that he is used regularly to provide customers or people who know that "Tell" on him or the car was sold
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