marketing communication : the best marketing of price

marketing communication : the best marketing of price
Price (Price) is the amount that a person must pay to return the love and minister to the comfort and satisfaction of the product to the original owner. In other meaning, is a medium of exchange of goods and services in foreign currency.
General characteristics of the price. With the stock exchange during the action, while the market has not developed much more often. To really solve the problem. Man has turned to exchange money through an intermediary. Using money as a medium is required to determine the amount or price for each product to be used as a benchmark in the exchange.
The purpose of the price.
1. The price for its return or profit. 2. The price to get sales up 3. The price for other purposes, the two cases is set to face competition and pricing in order to maintain the stability of the price.
Factors that affect pricing.
1. Pricing by taking into account the cost of production and marketing costs. 2. Pricing by taking into account the role of prices. 3. Pricing by taking into account the type of goods sold. Luxuries Use alternative products that can be set at a lower price. Products are used together with other species should be close in value to the goods. 4. Pricing by taking into account the business's marketing mix. 5. Pricing by taking into account economic conditions. 6. Pricing by taking into account the prices of competitors. Business is business, competitive, low pricing, we have to set a low price, if do not want to face a price war. 7. Pricing by taking into account the life cycle. Growth in the business may change with the new packaging at a higher price. Which may be similar to a business rival in order to maintain price stability. 8. Pricing with regard to product placement. Have similar quality. And in the same location. 9. Pricing by taking into account the objectives or goals of the business. Product pricing must be consistent with the objectives or goals are defined. 10. Pricing by taking into account the elasticity of demand to price (Price Elasticity of Demand), which refers to the percentage change in quantity demand is affected by the changes in price levels. Policy and pricing.
1. Pricing based on geography. (Geographical pricing) is set using a geographical basis. Because consumers are scattered throughout the country. Bringing the goods to be sold to a variety of transportation, the cost of goods, which are affecting prices. - Pricing is FOB point of manufacture to set the price, excluding shipping charges. - The price for the same price (Uniform delivered pricing) as well as pricing for all buyers. Shipping is included in the price of goods. - Pricing zone (Zone delivered pricing) as the prices vary according to geographical region. If goods are in the same field. For the same. If sold in different areas. Prices will vary. - The price the seller to bear the shipping cost. Vendors will allow customers to deduct transportation costs from the receipts. To expand into new areas. - The price of the base set (Basing point pricing) will be defined as the base point. The pricing method is used for wood products, cement, sugar etc.. 2. The price to vary. (Discrimination pricing) is set to vary by type of client or customer demand. - Pricing of services. - The price of a product. - Pricing the image. - Pricing by location. Or location. - The value of time. 3. The strategy set by the psychologist. (Psychological pricing) is Wia pricing taking into account the perceptions of buyers. - Pricing based on usage (Customary pricing). - Pricing odd or even-numbered (Odd or ever pricing). - The price of fame (Prestige goods pricing). 4. Pricing for new products (New product pricing) may be a new product initiatives. A new product updates. The company has the option to set the new prices are as follows. - The price level (Market skimming pricing) is set early in the new product on the market. To reap profits first. - Pricing to market (Declining product pricing) sets a new price low. They were introducing new products to market. The low price makes the purchase of a test market. And accepted quickly. 5. The prices are less popular (Declining product pricing), the less popular products. A product life cycle, which is in the final. The company has the option to set a price that is less popular than the prices in the market as long as possible. May sell a premium to induce the purchase price reduction or repositioning a brand new and the prices of goods. 6. The price of the product mix (Product mix pricing) is the price that the manufacturer has a variety of products. It must have the highest profit. The company has the option to set the price below. - The price for the product line (Product line pricing) to set different prices for each product line. - The price for purchasing, assembling or not to buy any (Optional feature pricing) Cart which is available only to let customers buy products in column order as you like - the price is. two (Two part pricing) to set the price for the service. - The total package price of goods sold (Product - bunding pricing) the pricing of various kinds. Or several items together at discounted prices. If the purchase price will be higher than the separate pieces together. - Pricing goods at the manufacturer. Manufactured for use with the product (Captive product pricing) and have a razor blade scraper. The cameras have a film camera. 7. The price for promotion (Promotion pricing) is set to allow consumers to buy more products from retail merchants. - The price of distraction (Loss - event pricing). - The pricing of special events (Special - event pricing). - The sale of the interest rate is low (Low - interest financing) to sell products that pay the installments. - The girl with the principles of psychology. (Psychological discounting) the sale of products by lowering prices even further. Prices and ending with the number 9. - Reduced price for promotion (Cent - off promotion) to set the price of retail merchants who sell through a reduction in the price down further. Selling price set by the manufacturer. - Refundable (Cash rebates) is a pricing strategy for the promotion, consumers will receive a refund of the purchase period specified. 8. To give you a discount and let (Discount and allowances) in the mold of electronic products. The company will consider providing a discount and allow them at certain times of the sale of discount (Discount) to an amount that the seller reduce the price of the item to be towed to the buyer decides to purchase immediately and buy more parts. Permits (Allowance) is offset by the seller to the buyer that the buyer can drive down prices. 9. The policy level (The level of price policy) the manufacturer will set prices according to the order of business. The following competitors. - The price at the market price. - The price at a level higher than the market. - The price at a lower price than the market price. 10. These rates are the same price (One price policy and variable price policy). - One-price policy. It is the manufacturer of the product sales price for all customers. - For multiple policies. Some products are already set. It sold to each customer with a tie up with the ability of buyers to bargain. 11. These are the prices (Price lining policy) a policy to produce the same type. However, there are different quality levels. Sold to buyers with different price levels