marketing communication : Advertising on tablet

marketing communication : Advertising on tablet

This new partnership with the CP + B is a natural evolution for Bonnier, is the international media has been a leader in the development of the magazine for the iPad, and wheat and other Bonnier ACC + platform, which was launched by Science in months April 2010. the first launch of the iPad has expanded to 11 journals from other countries who have much to be launched this year, iPad, a tablet device, Android, and other emerging markets. "Our goal is to advance the digital advertising in the pill to make it even more fun, more informed and involved in connecting our viewers about their products and services," Gregg Hano, secondary president, publisher of the Bonnier group for technology brands said. In addition to popular science. "We are very excited to partner with agencies that are innovative as CP + B on this initiative.". Effort, beginning with the advanced search to define the needs and demands of consumers, publishers and advertisers when it comes to advertising on grain products, at the end - was launched in late spring 2011 - will be there. The concept of the ad, created by CP + B + to be used for the Mac platform in Bonnier, from popular science to the driver. "Tablet has allowed publishers to re - imagine the magazine over the last few years have been notable progress in the area. But the announcement has not been maintained," Winston Binche, Partner / CEO of CP + B says: " There are a couple of good practices in place, in the form of advertising, or its ability to work on multiple platforms, and use. advantage of the full range of the tablet, Bonnier has all the advantages that will lead innovation in sustainable a category. We are excited to partner with them to help in the development of a new medium for advertisers of them. " Bonnier R & D, program director Megan Miller, a project CP + B "we see an explosion of almost 100 tablets, a new version was launched at CES and analyst Gartner estimates that there may be a 208 million of these devices. All year. 2014, "he said. "These numbers have to wonder if there was a market for high-quality materials in the pill are not. We are still at the very beginning of this new medium. However, we are looking and trying to take the best content and advertising excellence -. " About Bonnier. Bonnier is a 200-year global media company, which is a platform composed of 175 companies in 21 countries, including book printing and publishing of the magazine and media, online media, television and film. In the United States, is one of the Bonnier group of consumers is the largest provider of public passion, the audience was actively involved with the magazine for more than 55 and the characteristics of digital activities and related marks Bonnier, including magazines, science , popular, caring, on the field. The organization is a private stream, and Saveur Bonnier family, more than 15,000 people around the world, the organization's mission is "continuing to reinvent the art of publishing.". About CP + B. CP + B, a member of the MDC Partners network with a client list that Microsoft, Unilever, Kraft, Burger King, Phillips, Coca-Cola heroes left, Discovery Networks, American Express, Domino Pizza, MetLife. , Molson Canadian, Old Navy, SAS, and Best Buy Bolthouse carrot farm 'with CP + B has more than 1,000 people around the world work together in six locations: Boulder, Miami, Los Angeles, Toronto, London. and Gothenburg. Agency with $ 1600000000 in Billings and one of the most prized in the world are very different record to win the Grand Prix at the festival, the Cannes international advertising in all types of CP + B is. assigned to the interaction of the third year in Cannes, the most recent in June of this year and in 2010, CP + B has also been appointed by the Agency of the Decade for the age of advertising, CP + B and the operation of it. protected throughout the world from New York Times, the Wall Street Journal, Financial Times, CNN, FOX, CNBC, The Colbert Report Saturday Night Live