marketing communication :Product Life Cycle product

marketing communication :Product Life Cycle product

Product Life Cycle consists of four periods of the marketing mix strategy (Marketing Mixs) for each of the Product Life Cycle differ greatly. Particular Promotion, which is comprised of Product Life Cycle.1.Introduction. (The product market) is an early market for the sale of such goods. This product is not yet known of its customers. We need to market to introduce products to market through various means such as advertising. Promotion, etc. The high cost of sales is still low and growing slowly.2.Growth (the product has gained popularity quickly) is the second after the first go. When customers know the product a try and tell the stores as a distribution channel began to recognize and encourage customers to make sales grow quickly compared to the first, however, are still costly in the market. continuously. To popularize the product.3.Maturity (taking the product) is the third trial, and satisfying the customers' products. I started using it regularly, it has sold steadily. At the same time the need for advertising will decrease. As is well known already. The cost of making the market less than the first and the second, making it the most profitable.4.Decline (the low order) is 4, which is the final phase in the life cycle of the product. When taking a product to the customer. Competitors have come to the same market. Customers who are loyal to the brand new product will go to trial. There may be some that do not use the original product. OK, so the sales of the product. Because there is virtually no new product to market, reduce the range of 3 to make sales from new customers. While sales from existing customers decreased. It is the product began to decline and gradually disappeared from the market.Promotion strategy in the light of the Product Life Cycle.1. The Introduction is to create awareness of new products. Create interest and differences in product attributes. Building was purchased. Be reinforced frequently. The consumers believe that good sampling strategy used in the lounge. TV commercials, newspaper advertisements and public use at point of sale, or product samples.2. The Growth is to enable consumers to recognize products that were used. To ensure that consumers buying until the trial. And have confidence in the product until the product loyalty. To create the largest market share. The strategy used during this period include the use of media sales and management point of sale promotions to encourage repeat purchases, such as discount coupons when purchasing next.3. The Maturity is the most profitable. And while the need to protect market share. It reinforces the confidence in our products from time to time. Modified or improved products (minor change) to reflect the product at all times. Under the original features of the product. And to create new customers.4. The Decline of the sales and profits slump We need to focus on selling out fast. Before you make the most out of the market. The strategy used in the lounge. Pricing, such as reducing the price down