Develop a marketing communications process plan

Develop a marketing communications process plan
As has been said. Marketing communication link between a seller or producer to the consumer to make both a common understanding. This will result in a response that is satisfactory to both parties. The factors that make a marketing communication is a communication and marketing, which is a process that has to be now. There are so obvious that the marketing communication process is a process of communication and the marketing mix together. So this is an important process for the two types of communications and marketing process as a sequence.
1. The communication process. (Communication Process).
2. Process of Marketing (Marketing Process).
3. The process of marketing communications (Marking Communication Process).
1. The communication process.
Communication is a human activity that is used to convey ideas. Exchange of knowledge, experience, values, attitudes, and others together to understand and influence human beings, so the communication is a process to convey ideas and information from one place to another by The purpose of any such knowledge. Changes in attitude. To cater to tell which event the communication will occur as a continuous process that requires an element of the communication process. (Communication Process Components) and the communication process model (Model of Communication Process) in the following order.
1.1 Elements of the communication process. The purpose of communication is like. Elements of the communication process may vary depending on the issues or to communicate with each other. As well as ideas about the relationship between the elements of the communication process. The two components of the communication process has been different. In this case, the elements of communication process based on the concept of Rogers. The idea that communication is. Process that has sent over a communication channel to the recipient. To cause some effect on the response. The elements of the communication process has six reasons.
1) source material or the messenger (Source or Sender).
2) the substance or message (Message or information).
3) channels of information (Message Channel).
4) audiences (Receiver).
5) effective communication (Effect).
6) the feedback or response (Feedback or Response).
1) source material or the messenger. Other additives may be one person or group of persons who may work together as an organization to communicate by speaking, writing, or the attitude to other persons or other organizations that target the communications of those factors are important. at least four factors together in the source material or a substance that determines the ability of the source material garmin nuvi communication is more effective than one, including communication skills is the ability to speak and write the expression. of the source material or the messenger. Including attitudes, knowledge and level of social and cultural sources of the substance.
2) information or material means that the source of provocation, or a messenger sent out to other people or other organization is a signal that the receiver can decode and translate or understand. The source material is the product of a messenger to send out the news channels to audiences. What are the objectives and content of the communication message, or other chemical substances to the body of a message to the appropriate regulatory system is easy to understand. And understood correctly.
3) What is the path of channels or carriers to transport information. This may be in the form of light waves. Sound waves or media of communication such as television. Radio, newspaper, etc. Typically, the information will be transported by various vectors based on the format and retention of information, such information may be conveyed in words as well as through the vibrations of the air. To communicate by speech or through a telephone line, cable telephony and so on.
4) the recipient of the substance may be one person or group of persons. Or organization. It serves our audience well depend on factors such as the built-in audience. Communication skills, an ability to listen and interpret the information for the purposes of communication, knowledge and attitudes of society and culture of their audiences.
5) the communication, the communication will be possible in the negative and positive, may be considered. Is feeling. The source of the news channels, news agencies, such as reducing the price of the product during the festival. Audiences or consumers buying the product faster than ever before as the result of communication may cause changes in knowledge, attitudes or behavior of the substance.
6) the feedback or response. An interactive display of material submitted. And interact with each other. The substance may express support for the argument or source of information on the communication that takes place. Source material to make audiences aware of the views of the audience. Feedback can be considered as an evaluation of the communication process in the establishment of a communication process at that time if successful. Feedback will be consistent with the purpose of communication. If the feedback is not consistent with the purpose of communication of the communication process can be considered unsuccessful.