new marketing communication (Modern Marketing).

 new marketing communication (Modern Marketing).
      IMC-M series is planned under the same concept of using communication tools (Tools) range. The current strategy for MC. A presentation of facts and values, and personality of the brand through marketing communications. To communicate to the audience. By these tools will have to speak in the same content (Speak with one voice) to support and reinforce the brand. The tool has a variety of different types of MC (IMC in Action, Asst. Theerapan .2545:29 gold shield).
Whether it means talking about the brand. (Word-of-mouth).
            Quotes and comments on whether it comes from friends, relatives, customers or even competitors, it will inevitably impact on the brand there. The customers have good experiences with the brand. Comment or mention it in a good brand such as
                             "I use a lot. It's impossible to tell. "
                             "Esiidaihag! Money will come out much better than this, "etc. But the opposite. If they had a bad experience they will talk about the brand in a way to lose it. Lost and at the same company that owns the brand to mention the brand in a positive way as well, because third-party business is surrounded by the words of these individuals as possible. It is closer to the brand.
Manners and morals of the employees in the company. (Employee morale).
                Employees are responsible for publicity or criticism of the brand. Manners are manners of dress Black Metal Motto for the brand. And knowledge of what these images represent the company's overall production. Training staff to have good physical health, mental health and in good working atmosphere. Production standards. All these factors will result in a good image for the employees and come into contact in the company. The impact on the brand.
Product development. (Product development).
                 As an alternative to more consumers. Which must be taken to position the brand as part of the material in the development of a product. In addition to other raw materials. Because of the new products will not conflict with the personality and position of the set. And develop products to meet the needs of consumers who expected to be a consumer.
The physical characteristics of the place. (Physical premises).
                 The project will be creating the same memories, to reinforce the personality of the brand. By MC in the main items that were always black. (Consistency) is seen by many banks. All branches are the colorful patterns and images as soon as it's way from the bank.
Package. (Packaging).
                  An apparel product. The packaging is the first thing consumers see the product before, so even if the packaging is good and right, it will help promote the product. Design and packaging, it must be designed into each product line. As determined by the position and the key must be unique. And, unlike other brands in the same group.
  Publicity. (Public Relations).
                  Marketing communication tools that focus on creating and maintaining this image of the brand. And is a popular tool in the current economic downturn. The budget will help communicate. If you compare the cost of advertising, but do it as well as advertising and public relations. The need for branding. I do hope the time difference.
Advertising (Advertising).
                  The communication aims to achieve sales and brand image. The business owners will have to write clear and concise scope of work that advertising should comply with the plan. Would result in branding is effective.
Marketing activities. (Event Marketing).
                  Current events-oriented marketing is another tool to get more attention. The market-oriented activities in a manner that focuses on the product. And community organizations (Product, corporate and community) in the activities. Whether any way. The communication was cut off brand.
The exhibition. (Trade shows).
                  It is aimed at communicating the order book and sales demonstrations. To bring sellers and buyers meet. Through low cost channels to deliver and demonstrate products to a targeted audience. This tool can be customized and targeted as clearly.
                 - Food and Drink Products to fit in with the exhibition "Food Fair".
                 - RC Car. And furniture for the exhibition "Home Fair" and so on.
Promotion. (Sales Promotion).
                 Marketing is aimed at the value proposition. Special offers or incentives (Extra Value) to the target audience. Whether it is the consumer. Salesperson, or even distributors and stores have it. To accelerate the purchase faster. And cause rates to buy more. The marketing strategy will also promote a form of product samples. To get the discount price of goods as well as sweepstakes. And the race was tightening and so on.
As a sponsor and marketing activities. (Sponsorship and Event Marketing).
                 Marketing support (Sponsorship Marketing) is the owner of the investment cost of the sponsors will have the opportunity to target the more visible brand. By business profit rather than the image of the company, but (Event Marketing) focus attention on the activities. This often leads to products that bind to special events. The hope is in the image, rather than business.
Communication at the point of purchase. (Point-of-Purchase Communications).
                The MC is a tool that allows the audience to perceive. Recognized brand. And the habit of buying goods at the point faster. This tool may be used posters, banners, signs advertising the shelf. (Shelf-Talker), or even a card-counter (Counter Cards).
Program to build ties and good relationships with potential customers. (Affiliation and Relationship Program).
               This tool will highlight the importance of the program. To make a commitment. And relationships with potential customers such as car companies, many have sent messages and letters to the car and used car company, he continued. In order to maintain good relations between them. And soliciting activities. With the automobile manufacturer as well