Integrated Marketing Communication : IMC

Integrated Marketing Communication : IMC

This study. The purpose is to study the general users of the National Science Museum. The level of awareness of integrated marketing communication tools (IMC) of the user. The study of the use and potential use. With the National Science Museum, Klong Luang District Five. Pathumthani, Thailand. Using the questionnaire as a tool to explore the use of 400 sets of statistics used to analyze the frequency of the average standard deviation. The statistics used to test the hypothesis. Correlation coefficient of Pearson, to test the relationship between two variables. Analysis of the difference of the average population, 2 groups (Independent Sample t-test) and analysis of variance, one of the more than 2 or more (One Way ANOVA) if the tests are a pair. using LSD (Least Significant Difference). 

The results of the study found that users of this service, respondents were women than men, most of the highest level of education was an undergraduate, most of the Occupation. And access to services by all private Subscribers to the level of awareness on the subject of a marketing communication tool in the service's National Science Museum. Is used as the medium, followed by exhibits and special events in order of frequency of use. Most are used only once in a year. The reason to use the most leisure time to benefit. Level of knowledge gained from the use of services. Most scholars. The exhibition of Thai scientists in the sixth grade to join the activities of the most spectacular display of science (Science Show) in the wonders of science. Likely to use the service for another 6 months. Found that users tend to use the service again. The company expects to introduce people to come to the National Science Museum as well.Age and education. There are different reasons for its use. And the academic nature of the service, there are differences in the educational activity. Tools, integrated marketing communications (IMC), including advertising, public relations. The use of fleet vehicles. Direct Marketing. Promotion. Special events held to prepare the camp culture, science Use as a guide and is associated with the use of the National Science Museum in academic and educational activities and special events only. Preparation of culture, science camps for use as a guide and is associated with the use of all three aspects of service reasons. Academic and educational activities.