Strategic Marketing Communication (Marketing Communication Strategy). Before we make a marketing communication (Marketing Communication), we must understand that there were two major groups that we need to communicate a clear understanding. The first group is the group that's important.
Prospective customers. 1. Target customers know that. Have your address. 2. The prospective customer must know what you stand for. It is our duty to convey to our customers know that the new stand at this point to do what you can get from us and what we can solve problems for customers. 3. You have to understand that. Potential customers. Want something from you. Why buy your product. I ask that your company has been involved in every Unit of decision-making process of how the target customers.
The staff (Staff). 1. Communicate it. Motivate the employees or not. 2. Employees understand that. Our organization is headed in my direction. 3. To understand the purpose or not. The relationship of sub-goals. The goal of each department, each segment is the big target. Communication and organization together with the attitude towards the target is moving in the direction of how 4. Employees to the media. Or send the correct message. To the prospects or not. This is the measure that he has a good attitude towards the organization or not. Some organizations feel that employees are not good for the organization. The material and feel it is the media a while to find customers. 5. People listen to what customers are saying or not. 6. What are my media. As a result, what with all stakeholders to the organization or not. (Stackholder) and the attitude of the people that the organization does. If these people have a positive attitude. I do not drive customers to buy you.
Finally, the communications market. It is divided into two main. 1. Corporate Communication (Corporate Communication). 2. Communications products and services (Product Service Communication) is an advertising major.
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