Communication to be effective. Should be planned. Marketing campaign (campaign) is a marketing tool for everything together. To achieve the purpose of communication. Concept. Called integrated marketing communications (Integrated Marketing Communication - IMC) means.
It refers to the marketing mix, such as distribution channels for products, advertising and sales. Advertisement. Promotion. Activities. Used in communications, marketing campaigns, such as labels, boxes, packaging products may require modifications Relaunch campaign. And distribution channels, advertising and sales. Advertisement. Promotion. Brochures, flyers, posters, activities and support activities. (Sponsorships) to establish a club (Club) to visit the facility (Plant Tour / Company visit) to be displayed (shown) to create the Web (Web site) to create a distribution channel. The promotion of social stationery and forms. The use of channels and media. That can be targeted appropriately. This does not mean you must use all available media.
Mark, as a promotion only to find that when customers "stick" a promotion. Every time there is no promotion. I will not. Or less than normal. It is because the brand does not create value. Customers did not like the "value" when the effort, and funds dedicated to research and continuous product development, such as optical label. I know there is a company that sells a pen / watch / sunglasses pocket is not stopped.
I do not.
Integration refers to the communication channel used to mixing. The process has continued to support one another online. (Interactive) effectiveness. And greater efficiency.
To use the unit on average can not be the same. Depending on the audience (recipients) in each channel.
Some of you are asking. So at this. The communication should be. There is a main idea (Massage) is not necessary or not.
The answer is no.
The one main idea (Massage) is positioning. Benefits to target consumers can expect from the brand. Better than the competition (slogan), but communication with the communication with the target (Target market) or the buyer (Shopper) be tailored to groups of beneficiaries (target audience) that I did not use the same message (single copy .), but also communicate a main idea (slogan) as well.
To achieve the purpose of communication. Another important factor is that due to budget brands and entities with a limited budget. We can not afford to invest in communications and media every day, but it can be determined. The public (Target) is clear. Unique way. The idea is that the public media. And an average frequency (weight) and longer (length) sufficient to attract the target audience for the purpose
No comments:
Post a Comment